Learn Digital Marketing. Use AI. Build a Career You Can Call Your Own.

Before running campaigns, you need to understand why people click, search, trust and buy. Build the foundation that connects every marketing channel.

• Digital marketing funnel & strategy
• On-page & off-page SEO basics
• Keyword research & search intent
• Competitor analysis & benchmarking
• Content strategy & audience targeting
• Google Search Console & Analytics setup
• Technical SEO & site audits
• Landing page optimization fundamentals

Deliverable: A complete SEO and content strategy audit for a real or simulated brand — something you can discuss in your portfolio.

Learn to use AI as a creative and productivity partner—while understanding that good marketing still requires strategy, editing, fact-checking and a real brand voice.

• ChatGPT & Claude for marketing copy
• AI image generation with Midjourney
• Prompt engineering for brand voice
• Automated long-form blog writing
• Social media caption & hook creation
• Email copywriting & sequence frameworks
• AI video scriptwriting & voiceovers
• Editing & fact-checking AI output

Deliverable: An AI-assisted marketing campaign package and your own practical prompt library.

Learn what happens between launching an ad and understanding whether it actually worked. Build campaign thinking around audiences, creative, budgets, testing and performance.

• Meta Ads Manager setup & structure
• Audience targeting & custom audiences
• Google Search & Display ad campaigns
• Ad creative strategy & dynamic testing
• Budget allocation & bidding strategies
• Retargeting & remarketing funnels
• A/B testing copy and visuals
• Performance tracking & ROAS optimization

Deliverable: A complete Meta and Google campaign strategy with audience, creative and measurement planning.

Social media is more than posting every day. Learn how ideas, storytelling, formats and communities come together to build a stronger brand presence.

• Multi-channel content strategy
• Short-form video strategy
• Content calendar design & scheduling tools
• Organic engagement & community building
• Influencer outreach & partnerships
• Viral hook formulas & trend riding
• Social listening & sentiment analysis
• Brand storytelling & positioning

Deliverable: A 30-day content and execution strategy for a target brand or client.

Good marketing is not just about getting attention. Learn how to understand what happens after the click—and use data to make the next decision smarter.

• Google Analytics 4 setup & tracking
• Event tracking with Google Tag Manager
• Landing page creation & CRO principles
• Heatmaps & user behavior analysis
• Marketing attribution & funnel analysis
• Client dashboard setup
• Data-driven campaign adjustments
• Campaign performance reporting

Deliverable: An analytics dashboard and conversion improvement plan based on campaign or website data.

Your skills become more valuable when you know how to present them. Learn how to build your profile, create proposals, communicate with potential clients and deliver work professionally.

• Upwork & Fiverr profile optimization
• Cold outreach & LinkedIn lead generation
• High-converting proposal writing
• Client discovery calls & closing techniques
• Pricing models
• Client onboarding & project management
• Personal branding & portfolio site setup
• Contracts, invoicing & global payments

Deliverable: An optimized freelancer portfolio and a practical client-outreach plan.